INDIAN SUPER FOOD – MAKHANA

Traditionally, cultivated in the hinterland of India, Makhana has gained huge popularity across the globe due to its diverse health benefits. Grown in Tropical regions, Makhana is packed with the goodness of minerals and nutrients like Calcium, protein, magnesium, potassium. There has been a paradigm shift in the demand of Makhana or Fox nuts in China, Korea, Thailand, Europe and U.S. Due to urbanisation in developing countries like India, people are more health conscious and have more disposable income. This has increase in usage of Makhana seeds and Makhana in the daily diets of consumers. Across the world, Makhana seeds and Makhana are replacing high calories, sugary, fried snacks.

Global Usage of Makhana:

Makhana seeds and Makhana are used by different countries in different ways. Some prefer Makhana seeds, some prefer uncooked Makhana pops and some prefer cooking Makhana as main course, desserts etc. The usage pattern is very different in Asia as opposed to Europe and U.S.

The global market of Makhana seeds and Makhana pops is estimated at USD 35 million approximately. Asia Pacific accounts for 85 % of the global market of Makhana and Makhana seeds and is USD 30 million Industry.